SOCIAL MEDIA MARKETING 2.0
IT’S NO LONGER IF YOU USE SOCIAL BUT HOW YOU USE SOCIAL..
SOCIAL IS HERE TO STAY BUT IT’S NOISIER THAN EVER!
HERE ARE 10 STRATEGIES TO HELP YOU STAND OUT FROM THE CROWD IN 2021!
Marketing and Branding is about ATTENTION and as marketers we need to know where the attention is and then develop and deliver CONSISTENT, QUALITY and VARIED content to our audience. The truth these days is that most of the attention of the world is on a select number of platforms 24/7 – so that’s where we have to show up – AND also be NOTICED!
1. Content leads to awareness, awareness leads to trust, trust leads to business..
2. No one piece of content will bring you results on Social Media – it’s the overall content machine that matters..
3. Make it easy for your customers to interact with you in your content. The more layers between you and them the less likely they will engage
4. VARIETY IS KEY to keeping attention and building a brand on Social. There is more content than ever before and you have to keep MIXING IT UP to stay relevant 🙂
5. Your content is like your army that goes out to battle for you every day while you are doing other things..
6. ABT – with Social Media my motto is “Always Be Testing!”
7. EXECUTE FIRST – ASSESS LATER – it’s SO easy to overthink things and over-strategise to the point of paralysis when it comes to your Social Media Content!
8. It’s not how many likes and comments you get – it’s about how you inspire and build credibility that leads to business and referrals..
9. If you want to build brand you have to be religious with your content strategy – every day counts!
10. Don’t think of Social as something you need to just spend some time on – it’s actually the driving force behind the need to work on everything else you do!!