11 Ways a Podcast can help you achieve your Personal or Professional Ambitions!
Whether you are trying to achieve a personal or professional goal you need a marketing strategy.
We live in an age of incredible opportunity. Particularly because we can reach unprecedented volumes of people due to the variety of technology platforms and networks we have at our disposal.
Yet many of us still struggle with how to position ourselves effectively and really move that needle in our business.
Enter Podcasting! Stage right..
Podcasting is the NEW super marketing tool and content generation machine all wrapped up into one! It will help you build awareness for your personal agenda, professional product or service in this noisy and competitive marketplace and it is also the mother ship when it comes to generating an endless supply of audio, video, graphic, photo and written content to use in your daily marketing activities – and this is something that we will all need much more of in the future..
It’s about leverage and podcasting gives you LOTS of it.
I’ve been podcasting for many years now and I can honestly say that it’s a fantastic way to build your BRAND, build your NETWORK, achieve serious business RESULTS and have some FUN along the way! There are also loads of other ancillary benefits that come along with it.
Not convinced yet?
Podcasts allow you to
1. Deliver fresh and varied content to your target audience regularly!
2. Build your brand and generate leads/business and referrals without actually “push” selling your product or service
3. Gain incredible access to potential customers that you would not normally get access to!
4. Extract many forms of marketing content from just one piece – written, audio, video, graphic, photo
5. Leverage your guest’s audience and thus allow you to build your network, brand as well as attracting more potential customers and referrals
6. Collaborate with other thought leaders/influencers and position yourself as a thought leader/authority in your field! (Result: more business!)
7. Be creative!
8. Up-skill and get on top of latest technology (digital is the new language of business)
9. Sharpen your communication and interpersonal skills
10. Have fun!
11. Bonus – you learn SO much from your guest!
“But how much time is this going to take and how much is this going to cost?” you may ask.
In my experience – if you do it all yourself initially before you start to outsource any of the 3 “P”s of podcasting (Preparation, Production and Promotion) you will need to set aside 3-4 hours for every episode but it’s time very well spent.
So don’t be one of those who said “if only”..
Podcasting is here to stay – it’s not too late – so jump on board and let it drive your marketing activities and bring you opportunities and results you never thought were possible!
WANT MORE?! Here is a short segment from my new mini course – Basic Introduction To Podcasting! Feel free to check that out here if you would like to learn more about the magic of podcasting 
https://youtu.be/uREjNfu2vOE
